Koya Commerce is the consulting practice of Azad Koya — operator who scaled an omnichannel Shopify business 5× in three years. I work with DTC founders who want a senior partner in the seat, not a junior agency on a Slack channel.
Most Shopify advice comes from people who have never owned the P&L. I have. I built a Shopify store from zero to 650K sessions, scaled revenue 5× in three years, and made the painful capital-allocation calls along the way. That's the lens I bring.
A complete teardown of your Shopify business — funnel, merchandising, pricing, ops, and tech stack. You get a written report with prioritized findings and a 90-day action plan you can execute with or without me.
A 90-day engagement focused on a single KPI — conversion rate, AOV, or retention. We pick the lever, define the bet, and ship the work together. Theme dev, app strategy, and merchandising all on the table.
Embedded with your founder or operator team as the senior Shopify voice in the room. Strategy, hiring, vendor selection, and the calls that actually move the business. Capped at 3 clients at a time.
30 minutes. We talk through where the business is, what's stuck, and whether I'm the right partner. No deck, no pitch.
I review the store, the data, and the team. You get an honest read on the highest-leverage moves — even if the answer is "you don't need me."
We pick the right format: audit, sprint, or fractional. Scope, price, and timeline are agreed in writing before any work begins.
Weekly cadence, ruthless prioritization, real outcomes. Engagements re-up by quarter so we both have to earn it.
As Head of Strategy & Operations at Raza, I owned the P&L across Shopify and physical retail. The mandate was simple, the work wasn't: turn a local store into a national brand without raising outside capital. Three years later, the business had compounded 5×.
I'm Azad. I spent the last decade building and operating a Shopify business from the ground up — first running e-commerce and ops, then taking over strategy and the P&L.
That meant doing the unglamorous work: integrating POS with Shopify so we'd stop overselling, building cohort models in Excel to figure out what we could actually afford to spend on acquisition, rebuilding the theme three times to get conversion right, and managing a 20-person team through the messiness of fast growth.
Now I do that work alongside DTC founders who want someone who's been in the seat — not a generalist who's read about it.
A 30-minute call. No deck, no pitch. We'll talk through where the business is, where you want it to go, and whether I'm the right partner for it.
Book a 30-min call →